Pink Lego?

I remember playing with Lego as a child. In fact when I was supposedly studying for my finals with a friend of mine,  his mother found us playing with his old Lego set that he was going to donate to a neighbor. We built airports, garages, houses and many other things that afternoon. Lego has recently brought out a nontraditional color Lego set which is aimed at girls. The colors include pink. There have been mixed reactions from the launch as there are some feminist groups saying that children should not be stereotyped and therefore the different colors are a bad thing.  

I have thought about this and yes there is merit in both sides. However if by the Lego being a different color gets girls more interested in the building side, then why not. Also Lego would not have done this unless their Market Research supported the launch. This could have been a risky product, but as it turns out their revenue has increased by 24%. to $1.5 bill, when the rest of the toy industry is in a slump. For more information read Girls Lego.