25 Years and Super Mario is going strong.
In the age of technology, I think it is fantastic that Super Mario is still going strong. With sales of over 240 million copies of the game being sold in one format or another is phenomenal see article. A game and character that could easily be outdated has shown that it has stood the test of time. For all those Business Studies students out there studying product lifecycles and extension strategies.
This brand and character are worth looking at in more depth. What their secret? Are there many other products in the market place that have had an extended shelf life?
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