Tuesday, 14 December 2010

X Factor advertising

The X Factor has been and gone. The winner will be on every radio station and there will be a number of concerts taking part around the country with all the finalists.

Has anyone ever wondered how much money has actually been made out of the X Factor and all its sidelines  and I am not just talking about Mr Cowell.

Printers, Caterers, Transport.........

In the Business Telegraph (see article) it was reported that ITV had sold some of the 30 second advertising slots during the final for more than £250,000 each. ITV was also allowed to show up to 24 30 second adverts an hour during the 2 hour final performance for £200,000 thereby attracting prices of £8000 per second. I just hope the adverts were both memorable and worth it!

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