The health, eating habits, lifestyle and many other things change in time. Sitting at the dinner table for dinner, but being allowed to sit in front of the tv on saturday whilst eating was a treat. Going out for dinner or having fish and chips on friday was a welcome family outing. The age of writing letters to people has changed and now we are exchanging emails and texts constantly. I challenge the younger generation to remember your friends phone numbers since you got mobile phones.
So , how does this relate to McDonalds - well my though process goes along the lines of that as we as a nation, and human race changes, McDonalds is also changing with us and in doing so, winning. Where the recession is cutting in and competition is becoming greater McDonalds are gaining market share and intertwining with our lives. Have a read of the article for yourself. For those studying Business Studies and franchises, market share, market trends and "knowing your market" this is definitely a read: 10 secrets to McDonalds success
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