Leadership Styles

Apple is a phenomenal company, churning out much rated products that are woven and integrated into many peoples lives worldwide.  Steve Jobs did a fantastic job of elevating Apple to the heights it is now and overtaking Microsoft as the largest earning company. His leadership style was fierce, he had vision and attention to detail, but intimidated and berated his staff on a regular basis. Some would say that this is not the way to run a company, but he got the results. Tim Cook is now the new CEO of Apple and as with anything people will always try and compare the new with the old. They are different leaders with different styles and focus. Where Steve Jobs was the visionary in terms of products and perfecting the products, Cook is about the operations of the business, the logistics and manufacturing and the motivation of his staff. Faster roll outs and distribution means even more revenue through sales. An interesting comparison.Read article on Jobs versus Cook