When external influences impact your business

A Weetabix  shortage is looming due to there being a shortage of  Wheat to produce the product. This has been brought on by a poor harvest. The knock on effect being a simple case of supply and demand. With poor harvests, this has also meant a rise in crop prices which no doubt will either be passed onto the consumer or it will have to be absorbed into the costings and ultimately profit. 

With farmers also struggling to feed their cattle due to the price of the crops and lack of  grain, breaking even is a task in itself and has prompted farmers to flood the market with their cattle in order to get as much of the investment back. This means that beef and pork prices will be marginally lower for a short period of time but will rise quite dramatically next year. Weetabix