Branding, reputation and the logo go hand in hand. When we see a Logo that is relevant to us, we tend to have an immediate association with it. The Logo will convey a message to us about the product or company. Companies spend huge amounts of time and money pushing their message across to the consumer. This link will show you how much each business has either paid for a logo design or complete overhaul of the logo, its message and perception.
Logo
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