McDonald's Uniforms

McDonald's and their uniform. Wayne Hemingway has been set the task of revamping their uniforms. An interesting assignment. Baseball caps and the traditional clothing are seen as too casual. It has got me thinking about where McDonald's is going with this? Their menus are constantly evolving, bringing in a wider product range aimed at all target segments. Burgers being the cash cow of the menu, mango smoothies, chicken nuggets, salad and before long I wouldn't be surprised to see pasta being sold too. As McDonalds is a global brand, are they trying to create a global image that is less American and more cosmopolitan?Have a read of the article and you decide. Article