Psychology of Product in the 4 Ps

A great article both about Lego and a brand of chocolate. This could be related to culture for the BUSS4 or even for BUSS1 marketing.  When we look at marketing and the 4Ps' and in this instance Product, we often think of what the physical product is and not necessarily the experience. When you have your lawn mowed, watch a soccer match, eat a candy bar or buy flowers, you should think to yourself why you bought that particular product and the value placed on it. Article.