Marketing at its best

When are Apple and Samsung not in the news? The battle for market share and thus leadership has been hotly contested for a while. Apple with its wide range of products that succinctly synchronize with one another, have had competitors chasing Apples dust for a while, to the point that they were the must have device. Samsung have slowly been opening the door, catching up on the innovation and first mover advantage of Apple and now is in sight to make a serious play in the market share battle of the phone. For all Business studies students, this is a must read.