As someone who has always taken an interest in business and the wider world, I had often wondered where advertising will go next. It has amazed me how the messages have been delivered through the changes in technology, perception and attitude. I found some adverts from the 1960 for shirts and blenders which in todays world would not be acceptable due to the overtones of pure sexism.
I have seen viral adverts and various others: one of my favorites being the T-Mobile advert . I have seen stories about people selling space on their bodies for advertising space and just yesterday I saw on the news that there is a company who will pay your mortgage for a year, if they can paint your house in bright colors and hang banners of prominent companies on it.The contract is for a year and then the house will be reverted back to its original color. This has caused mixed reactions from people embracing the idea that they will have a mortgage free year to it being an eye sore in the community. You decide.Green and Orange
Tuesday, 21 February 2012
Tuesday, 7 February 2012
A new survey had just come out highlighting the best and worst retailers. With this in mind I started to think about how much a survey like this could change buying behavior and habits. Would revenues be affected? Have a read for your self. Consumer report