Tuesday, 31 July 2012

To Blog or not to Blog

I have been enjoying the Olympics and I cannot help but admire the dedication and hard work that has gone into these Athletes training, getting ready and competing in their chosen events. The athletes come from different backgrounds with a burning goal to represent their country in what can be described as the pinnacle of any athletes career. Behind the scenes, thousands of hours are spent perfecting their technique, mile on mile is traveled between events, equipment being repaired or bought and many other sacrifices being made. Without sponsors, a lot of the athletes would not be able to attend the games and without the sponsors money, the standard of participation would not be as high. On the other hand, the Olympic committee has signed huge sponsorship deals to offset some of the cost of hosting and running the Olympics and therefore maximum focus should be on the chosen sponsors. Who is right? Read the article and make up your own mind.

Saturday, 28 July 2012

Bloggers Success

I love a good success story and Pete Cashmore is one of those stories that should be publicized in order to inspire others. He took something like being in hospital and using that situation for his own gain in terms of making his time spent there work for him.

He began blogging about his interest which is technology and wanted to explain to others how to use the technology such as Facebook, Myspace, Twitter and YouTube. His company is called Mashable and it has 50 million page views and 20 million different visitors a month to his site. He is now worth in the region of $100 million and his business Mashable has been valued in the region of $300million. He and his company have won many different awards and is definitely someone to watch in the future.

Entrepreneurship is about interest, passion, using the skills you have and being determined. Pete Cashmore has this in buckets. Read more about Pete

Friday, 13 July 2012

Chips and Gravy please!!! Not on your Nellie

While watching the Olympic games in London over the summer and you fell peckish, a great filler would be a portion of chips from the Chip shop. Unfortunately the only way anyone can get a portion of chips is to buy Fish and Chips together or go to McDonald's.  Only McDonald's, Coca-Cola, Cadbury and Heineken are allowed to sell branded food at the Olympics. Article

Fastest growing companies in the US

Here is a list of the fastest growing retailers in the US. When looking at the list I got to think why they were the fastest growing. Is it due to the economy and people are buying cheaper alternatives? Are more people shopping in a different way now or are there simply great marketing departments within the business? There are endless other reasons I am sure. List

Tuesday, 10 July 2012

Half a million pound can of Coke.

In the world where absentmindedness can literally cost you a fortune. Ronaldhino is surely counting the cost of this -or maybe he isn't? He recently angered Coca Cola bosses by turning up to a conference drinking their rivals brand Pepsi. Normally this wouldn't be a problem but Coca Cola had actually sponsored him to endorse Coca Cola. Will Pepsi jump on this opportunity - we will have to wait and see. It would be interesting to see who else has been dropped over the years buy their sponsors. Read article