Minimum wage being raised to $15 an hour

New York is planning to raise the minimum wage to $15 per hour for fast food workers who have more than 30 locations.


http://finance.yahoo.com/…/york-set-15-minimum-wage-1900523…

Here is a comment made about the looming rise.

Some basic math: 52 weeks in a year, 40 hours in a standard work week is 2,080 hours in a year. Now multiply 2,080 hours by $15.00 and we get $31,200 a year. So a full time worker on minimum wage would earn $31,200 a year.
That's not a minimum wage, that's a wage someone could live on. It's a living wage. Granted $31,200 will not allow you to live like a king, but the concept is MINIMUM wage, not a living wage. When this topic gets hot, the media invariably drags out a 40-year old father of two that cannot make ends meet on minimum wage. Minimum wage is for people entering the workforce or for jobs that have extremely minimal skill requirements. Minimum wage is not designed to fund a family of four. To pay $31,200 to a teenager that has to be instructed how to use a broom is ridiculous. Paying $31,200 for an employee that says "Welcome to XYZ store" is ridiculous. If you are 40 years old and still earning minimum wage, well maybe that is the best you can do in life, and that's ok. But before you start a family you better have a thought about how to finance that family, and minimum wage isn't it. At no point is anyone entitled to a living wage. Get your butt out there and earn your way up .... and no, it isn't easy.

What are your thoughts?

McDonald's Uniforms

McDonald's and their uniform. Wayne Hemingway has been set the task of revamping their uniforms. An interesting assignment. Baseball caps and the traditional clothing are seen as too casual. It has got me thinking about where McDonald's is going with this? Their menus are constantly evolving, bringing in a wider product range aimed at all target segments. Burgers being the cash cow of the menu, mango smoothies, chicken nuggets, salad and before long I wouldn't be surprised to see pasta being sold too. As McDonalds is a global brand, are they trying to create a global image that is less American and more cosmopolitan?Have a read of the article and you decide. Article

Commercialism and persuasion

I have just seen this lawsuit which involved a mother taking McDonalds to court saying that the toy in the Happy Meal was persuading kids to eat the "unhealthy food" which leads to obesity.  The judge dismissed the case.
Should parents simply learn to say no? Read article here.

Secrets of McDonalds

The health, eating habits, lifestyle and many other things change in time. Sitting at the dinner table for dinner, but being allowed to sit in front of the tv on saturday whilst eating was a treat. Going out for dinner or having fish and chips on friday was a welcome family outing. The age of writing letters to people has changed and now we are exchanging emails and texts constantly. I challenge the younger generation to remember your friends phone numbers since you got mobile phones.

So , how does this relate to McDonalds - well my though process goes along the lines of that as we as a nation, and human race changes, McDonalds is also changing with us and in doing so, winning. Where the recession is cutting in and competition is becoming greater McDonalds are gaining market share and intertwining with our lives. Have a read of the article for yourself. For those studying Business Studies and franchises, market share, market trends and "knowing your market" this is definitely a read: 10 secrets to McDonalds success