Showing posts with label England. Show all posts
Showing posts with label England. Show all posts
Wednesday, 5 December 2012
Fliers to flash mobs
Getting a message out there through the various marketing channels has changed over the years. I am always fascinated by the adverts and the process of getting a message across. Quite often on TV or the radio I actually take notice of the commercials just to see how things have changed. There are some really lame adverts where you know you could have written the content in 10 minutes and the original format of how the message is conveyed. I know budget has a lot to do with it too. Are they purposely bad to that you remember them for being bad and therefore remember the brand? However over time, there have been some absolute beauties. Flash mobs are a relatively new thing. With the use of social media and being able to make a video go viral instantly, more businesses are turning to this. Its a change in technology and marketing is changing with it. Before the England and New Zealand rugby game, a flash mob was organised in Trafalgar square. It wasn't necessarily selling anything other than highlighting that the Kiwis were in town and that there was a rugby game on today. One of my favorites has to be the T Mobile Welcome Home. Definitely memorable. Whats your favorite commercial?
Monday, 17 September 2012
Inspirational
Next time you think you are hard done by and want to complain, have a think about this young lady who has overcome adversity and is embracing life. She was born without arms and has since adapted and got on with her life. It is easy to find things to complain about, but in all honesty, do people really want to hear about your complaints? I used to have a house mate years ago, that when you asked (being polite) how he was doing - he would break into a big complaints session. Conversations were very short and to the point after that!! Clive Woodward ( a World Cup Winning England Rugby Coach back in 2003) did not pick players who were complainers. He labelled them Sappers as the negativity detracted from the positivity that he was trying to build in the squad. Think about your complaints or whether your friends complain? Article Tisha unarmed
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