Psychology of Product in the 4 Ps

A great article both about Lego and a brand of chocolate. This could be related to culture for the BUSS4 or even for BUSS1 marketing.  When we look at marketing and the 4Ps' and in this instance Product, we often think of what the physical product is and not necessarily the experience. When you have your lawn mowed, watch a soccer match, eat a candy bar or buy flowers, you should think to yourself why you bought that particular product and the value placed on it. Article.

Starbucks go into Bread

For all students studying BUSS4, this is a great example when quoting the Ansoff matrix. Starbucks is diversifying its interests through an acquisition of a bakery.It seems like Starbucks has been quite busy at the moment, spending heavily on undervalued businesses and taking advantage of the world recession.  Lots of implications, that no doubt could be brought out in a discussion. With these acquisitions, will they be a huge player in the future, or is this conglomerate going to lose focus? Article