Tuesday 5 June 2012

Starbucks go into Bread

For all students studying BUSS4, this is a great example when quoting the Ansoff matrix. Starbucks is diversifying its interests through an acquisition of a bakery.It seems like Starbucks has been quite busy at the moment, spending heavily on undervalued businesses and taking advantage of the world recession.  Lots of implications, that no doubt could be brought out in a discussion. With these acquisitions, will they be a huge player in the future, or is this conglomerate going to lose focus? Article

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