Converse upgrade

Converse shoes are getting an upgrade. There is something to be said about not messing around with a formula that simply works. Nike on the other hand feels that the current Converse shoe (that it owns) needs an upgrade to make it more comfortable to wear. It will also inflate the price tag. It will be interesting to see if the change and price point puts people off or attracts new followers. Only time will tell.

Branding and its Logo

Branding, reputation and the logo go hand in hand. When we see a Logo that is relevant to us, we tend to have an immediate association with it. The Logo will convey a message to us about the product or company. Companies spend huge amounts of time and money pushing their message across to the consumer. This link will show you how much each business has either paid for a logo design or complete overhaul of the logo, its message and perception. Logo