Abercrombie & Fitch are a clothing company with market share, branding and profit in their sights. But when does a sale of goods become one too many or undo the very thing you are trying to do - as in selling your products. Take a look at Please don't wear our clothes . Burberry had the same problem when a different target market started wearing their clothes.
Are all sales good sales?
Thursday, 18 August 2011
Riots
Just about everyone in the word would have heard or seen the footage of the riots that had started in London. What was supposed to be a quiet protest soon escalated into riots. People killed, terrorised, property vandalised and looted. How many of these people rioting actually understood the full implications of their actions or why they were "protesting".
So the wider impact to name a few: - insurance premiums; tougher laws; negative publicity on London; the UK and the pending Olympics; the exchange rate; the budget cuts.......
I am sure there are many more. Add to the list or even better create your own list in your area.
Just a few stories in the news inciting a riot , during the riot , punishment
So the wider impact to name a few: - insurance premiums; tougher laws; negative publicity on London; the UK and the pending Olympics; the exchange rate; the budget cuts.......
I am sure there are many more. Add to the list or even better create your own list in your area.
Just a few stories in the news inciting a riot , during the riot , punishment
Economies of Scale or Greed?
In the news Ofcom fines TalkTalk and Tiscali for charging customers services that they never got. Is this an error or was it something that was planned. How many customers actually read the small print or check their bills? It does make you wonder. A lot of business and purchases have been done or completed through goodwill. What you see is what you get. This should be the way forward but unfortunately it does not always work that way.
Going back to the title of Economies of Scale or Greed. Was this something that the companies overlooked due to the organisations being too big and there was a breakdown in communication between departments or was it planned? Only the companies really know Ofcom-fines-talktalk-tiscali
Going back to the title of Economies of Scale or Greed. Was this something that the companies overlooked due to the organisations being too big and there was a breakdown in communication between departments or was it planned? Only the companies really know Ofcom-fines-talktalk-tiscali
What ever next!
Phones are part of our lives whether we like it or not. I bet you have heard - He / She has always got her phone on - never apart from it. Well whether we like it or not phones are here to stay. But in order to keep us amused "Apps" have been created, added and sold to us. Personalising phones is huge business. Next time you are out and about, have a look around and see who is actually carrying a phone. I was recently on holiday and whilst having a meal in a restaurant, a family of four were all on their phones and hardly a word said throughout the meal. Has this gone too far? There are thousands of Apps for the different types of phone and here are some of the weirdest ones 12-weirdest-apps
Monday, 20 December 2010
Potential collectors item
Earlier this year the Royal Mint put into circulation another edition of the 20 pence coin, but unfortunately they had not realised that there was an error. On one of the sides of the coins there should have been a date displayed, but unfortunately this was left off (see article), the result being that thses coins were now sought after and considerably more value than the tendered value of 20 pence. This got me thinking about the new 500 peso bill in the Phillipines that has been published (see article). Should I put an order in now? Are there any other blunders that have increasded the value of other products?
Police Spoof Site
It is Christmas time and for many there will be a lot of alcohol consumed. Most are able to drink within their limits, enjoy their day / evening and go home with fond memories of their social event. Unfortunately for others,- - the minority, some people do not know when to stop and the end result being that it is ruined for others. Fights, damage and innocent bystanders being hurt in these incidents are witnessed on a regular and tedious frequency. The Government has bought in anti binge drinking legislation, adverts are shown on tv and now this (see article) which I think is fantastic. A light hearted reminder!!!
Tuesday, 14 December 2010
X Factor advertising
The X Factor has been and gone. The winner will be on every radio station and there will be a number of concerts taking part around the country with all the finalists.
Has anyone ever wondered how much money has actually been made out of the X Factor and all its sidelines and I am not just talking about Mr Cowell.
Printers, Caterers, Transport.........
In the Business Telegraph (see article) it was reported that ITV had sold some of the 30 second advertising slots during the final for more than £250,000 each. ITV was also allowed to show up to 24 30 second adverts an hour during the 2 hour final performance for £200,000 thereby attracting prices of £8000 per second. I just hope the adverts were both memorable and worth it!
Has anyone ever wondered how much money has actually been made out of the X Factor and all its sidelines and I am not just talking about Mr Cowell.
Printers, Caterers, Transport.........
In the Business Telegraph (see article) it was reported that ITV had sold some of the 30 second advertising slots during the final for more than £250,000 each. ITV was also allowed to show up to 24 30 second adverts an hour during the 2 hour final performance for £200,000 thereby attracting prices of £8000 per second. I just hope the adverts were both memorable and worth it!
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