Market Segmentation

A great article showing how the various car manufacturers fair in the US. Check out the map.

The old marketing way.

Today, you simply go to Best Buy, go online or to many other retailers and buy the latest console. Imagine that in order for you to buy a console, you had to write a letter to the company. Well this was the case when the first Nintendo was launched.

How do you see yourself?

More importantly, how do others see you.

How do you see yourself. Do people see you as you see yourself? Are you as funny as you think you are? Are you as good as you think you are? Having self awareness is key to success. Read this article to become more self aware.

What's in your paycheck?

A great little video showing you how your paycheck is broken down and to whom your pay is going to. Paycheck

Law, Employment and Rights. Great class discussion.

At what point can a company simply say no to someone applying for a job. At what point can you say no to a customer because you simply do not want them in your establishment? At what point does the employee have more rights than the employer?  Laws implemented are gradually empowering those who want something. It is their right? Is this leading to entitlement?  We don't like the answer we got and therefore we can take you to court in order to change your mind.

A great article as a starting point for a classroom discussion.

Ethics.To win or not to win.

Losing a game on purpose to get an easier route to the finals. Right or wrong?
If you were to play in a tournament and had two options. if you win the game, you would face the reigning champions. If you lose, you face a weaker team and thereby giving yourself a better chance of reaching the finals. What would you do?

The future of farming

With land becoming a rare commodity, the weather being unpredictable and demand constantly increasing. Farmers need to adapt. Sometimes the answer is literally right in front of you.