A great article for Business students, whether it be at AS or A2 level. Businesses are always looking to cut costs in one shape or another. Cutting costs can be a short or long term plan. One of the ways is to merge with other companies and therefore cut costs and share the marketplace and expertise.
Delta Airways has just done this by buying a refinery, thereby providing themselves with stable priced fuel. It will cost in the short term but in the long term it should be a win win. Opportunity cost, investment appraisal, cash flow and many more key terms can be brought out of this article. A great example of strategy. Read article here.
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